It’s no secret that I love to shop. I love it so much that I recently became a personal shopper at Neiman Marcus – you can see all the fun I’m having with this new gig and all my favorite looks on my Insta @inrachelstyles. As I have grown older and wiser, I have learned the secret to shopping for shoes, purses, and clothing. Shop well- not cheap.
When you are young and living paycheck to paycheck, it is so easy to fall for fast-fashion and snap up everything for your closet from stores like Forever 21 and H&M. Now hear me out – you can find some good looks at stores that sell cheap clothing. But, the problem is these clothes do not last, and people can tell they are cheap.
Instead, it is much wiser to shop well rather than cheap. I’d much rather spend more money on clothing that is well-designed, well-made, and long-lasting.
Longer Lasting Clothing
When you shop cheap, you are simply looking at the price tag when you should be factoring in the number of times the item will be worn. Fashion experts refer to this as the cost per wear equation. As Glamour explains, “The simplest version of that math is dividing the price on the label by how many times you think you'll wear the item.” Glamour also has a cost per wear calculator on their site for easy use.
What you will likely discover is that you end up spending less money in the long run on higher cost clothing this way. For example, the cheap shirt you purchased may only be able to be worn a few times before it shows wear and tear, whereas the high-quality coat you purchased is worn for several years.
Higher Quality Materials
The reason the more expensive products typically last longer is that they are better made. Rather than being mass-produced at fast speeds (resulting in less than the best seams, embroidering, and such), these products are developed with better materials, such as natural fibers like silk and wool, in a less demanding amount of time.
Better Resale Value
Women change out their closets pretty regularly as fashions change. Therefore, it is important to consider the resale value of your clothing when you purchase it originally. For example, you will likely get pennies (if anything) for that shirt you purchased at Forever 21, but you can earn a nice chunk when you resell high-end designer goods.
Less is More
Finally, it is wise to embrace the notion that “less is more.” Wouldn’t you rather have a few, high-end, well-made, designer goods than a bunch of cheap items that fall apart easily before the next season? I know that matters to me. It is easy to get caught up in the idea of “more, more, more,” but if it gets in the way of looking good and feeling good, that’s a hard pass for me. Less is more, ladies, less is more.